The Architecture Of Fear: How To Design A Truly Terrifying Haunted House

We chat with the designers behind one of the scariest haunted houses in America.

Every autumn, millions of Americans flock to haunted houses, happily willing to pay $20 or $30 to get petrified out of their wits. Scaring people is no amateur game: haunted houses make up a $300 million industry in the U.S. But there are only so many times you can startle someone effectively. So how do big-name haunted houses keep scaring customers year after year?

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