Inside Rent The Runway’s Secret Dry-Cleaning Empire

The most important job at RTR is not engineering, web design, or marketing. It’s dry cleaning, and these guys are the Navy Seals of stains.

Watching Ramon Leiva lift a nail-polish stain out of a dress is mesmerizing. He squeezes pungent chemicals out of plastic bottles and rubs the dark purple streaks with a brown, soft-bristle brush to see if the offending substance will come out. In less than 30 seconds, he finds the right treatment, and the stain begins to lighten. At that point, he starts hitting the dress with the brush until the discoloration disappears completely. It’s an incredibly satisfying sort of magic.

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