This London Bar’s Cocktail Menu Is A Gorgeous Pop-Up Book

Who cares if a cocktail menu never changes when it’s designed this beautifully?

A good cocktail isn’t just about the taste, or the alcohol content. It’s the peacock tail of drinks: it’s all about the look and the flair. That’s why a description or even a picture can’t do a well-designed cocktail justice. To properly get a feel for it, you’ve got to see it in 3-D.

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