What Your Zip Code Says About You

Is your neighborhood full of laptops and lattes? Pleasantville-style domesticity? City strivers? This map will tell you.

How much can where you live say about who you are? According to a new interactive map by geographic information firm Esri, a whole hell of a lot. Esri’s “Tapestry Segmentation” database mines socioeconomic and demographic data to create a picture of who lives in each zip code–i.e., what marketers assume about you based on your particular neighborhood or city. Using Tapestry‘s 67 neighborhood classifications for socioeconomic and demographic characteristics–complete with cutesy names like “American Dreamers,” “Front Porches,” “High Rise Renters,” and “Diners and Miners”–Esri has created an interactive map of the U.S. called Zip Lookup that lets you dig deep into the stereotypical lives of residents of your zip code, along with their average and income, and the neighborhood’s density.

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