Let Ideo’s Top Brass Show You How To Solve Problems Like A Designer

Ideo.org’s new Design Kit aims to teach everyone, from CEOs to activists to ministers, the principles of human-centered design.

Last month, Ideo.org–the nonprofit spinoff of global design and innovation firm Ideo–launched an online guide to the practice of human-centered design. A creative approach to problem-solving, human-centered design focuses on the needs and interests of users, and emphasizes designing with users, not for them. With Design Kit, a free web platform cataloging an array of mindsets, methods, and case studies, Ideo.org wants to make human-centered design available to everyone, from corporate leaders to community organizers to ministers to designers themselves. And it has tapped Ideo’s top brass, including CEO Tim Brown and cofounder David Kelley, to help.

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