“So Badass You Can’t Believe It” Magic Leap Raises $542 Million To Launch The Future Of Computing

An ambitious, stealthy startup recruits Google, Qualcomm, and VC and Hollywood A-listers to build next-gen augmented and virtual reality.

If you’re a card-carrying member of the Where’s my jetpack? school of innovation, lamenting every new messaging app as a sign of the bankrupt imagination of the tech world, this news is for you: There’s a company that, at best, you heard of a week ago, based on the outskirts of Fort Lauderdale, Florida (!), that today announces it has raised a jaw-dropping $542 million in second-round financing from an unparalleled lineup of bigfoot investors to complete product development and commercialize what its CEO and founder Rony Abovitz calls “a hardware, software, firmware, and development platform” that, oh, you know, replicates the visual perception system of the human brain as a go-anywhere, mobile computing platform.

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