Pentagram’s Michael Bierut Rebrands The MIT Media Lab

Media Lab’s new identity merges two of MIT’s most recognizable logos into one dynamic, adaptable design.

The MIT Media Lab moves fast. From shapeshifting displays to technology that could 3-D print Eames chairs and self-lacing McFlys, the Media Lab reinvents the way we think about the future every single day. Now the Media Lab is reinventing its visual identity with the help of Pentagram partner Michael Bierut. The new logo is an abstract set of pixel-art hieroglyphics that marry two distinctly different eras in MIT’s rich graphic design history.

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