How Woody Allen Inspired Saturday Night Live’s New Intro

Pentagram’s Emily Obermann explains why she’s uniquely qualified to design for SNL, and why the show’s intro never promises funny.

Emily Obermann’s connection with the SNL ‘verse runs deep. Before the graphic design and branding pro joined Pentagram, she designed the identities for Saturday Night Live’s 25th and 35th anniversaries, as well the identities for Tina Fey’s 30 Rock and Late Night With Jimmy Fallon. But after Obermann went over to Pentagram, her status as Lorne Michael’s go-to design gal continued, as she was asked to rebrand The Tonight Show for the newly-annointed Jimmy Fallon.

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