Recreating The Magic Of Harry Potter In The Real World

Muggles can finally shop like wizards at the newly opened Diagon Alley theme park. We talked to the alley’s designers, MinaLima.

Hundreds of wannabe-magicians walk down a cobblestone street, lugging bags filled with wands, robes, and plush three-headed dogs. A dragon breathes fire atop a giant bank, where animatronic goblins lead visitors–some probably crying after waiting on a four-hour line–to a massive thrill ride, in which they have to smuggle gold past evil wizards without throwing up all the butterbeer they just drank.

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via Co.Design